Real-Time Contextual Offers
Successfully marketing to consumers in today's highly competitive ecosystem requires more than simply knowing who your customers are. It requires knowing what they like, what they don't like, where they are, what they are doing, and what they are likely to do next.
Maximizing value and profit from this wealth of data, however, necessitates the ability to access and correlate this information in real time to extract valuable insight, decipher its contextual meaning, and extend relevant and personalized offers to customers while they are still in the channel.
Make Every Interaction Count
A bank may notice a spike in the number of credit card purchases a customer has made at a baby store. While this speaks volumes, it's far from a sure thing. But what if a crib was purchased after that? And then a home equity loan is taken out or hospital-related transactions begin to occur?
While one of these events could be meaningless in isolation, the big picture can be inferred with the ability to perform sophisticated, real-time correlations. The next time the customer visits an ATM or logs on to check their account balance, the bank can extend a highly targeted cross- or up-sell offer in the moment. And should the customer opt-in to receive offers via geo-location tools, the bank can broaden its channel reach by sending offers via SMS when they are near a local branch.
Around the world, TIBCO helps companies deliver real-time contextual offers by constructing a scalable, event-driven infrastructure that is capable of capturing and processing events in real time. By connecting systems, automating processes, and constructing a unified, real-time view of master customer data, your business will be able to increase campaign effectiveness, achieve higher conversion rates, increase wallet share, and positively impact the bottom line.
